I'm Zain Ali, a Performance Marketing Expert with 4+ years scaling profitable campaigns across Meta, Google, TikTok, Snapchat, LinkedIn & Pinterest for brands across the US, UK & Canada.
Over the last 4+ years I've planned, launched and scaled paid media for DTC, SaaS and lead-gen brands across the US, UK and Canada — moving beyond vanity metrics into full-funnel systems built around ROAS, LTV and payback period.
My work sits at the intersection of media buying, creative strategy and analytics — I don't just run ads, I build the measurement and automation layer underneath them so growth compounds instead of resetting every quarter.
A rolling look at overall performance snapshots — real dashboards, real numbers.
Every platform has its own auction, its own creative language and its own reporting quirks — here's a snapshot of results by channel.
Full-funnel Meta campaigns spanning prospecting, retargeting and UGC-led creative testing for DTC and lead-gen accounts.
High-intent Search, Shopping and PMax campaigns engineered around tightly matched intent and conversion-value bidding.
Youth-skewing, story-first creative built for Snapchat's fast, vertical, sound-on placements.
ABM-driven Sponsored Content and Lead Gen Forms built for long B2B sales cycles and qualified pipeline.
Native, creator-style Spark Ads and UGC testing loops tuned for TikTok's algorithm and short attention spans.
Idea Pins and Shopping campaigns designed around seasonal discovery intent and long-tail search behavior.
Question-led intent marketing — Promoted Answers and topic targeting that reach buyers while they are actively researching their options.
Every account moves through the same growth loop — audit, build, launch, and compound — so results survive past the first winning week.
Full tracking, funnel and account structure audit to find where budget is leaking before spending another dollar.
Rebuild campaign architecture and brief a creative testing matrix designed around real buyer intent.
Launch controlled tests across angles, audiences and placements to find signal fast without wasting spend.
Scale winners with automated rules and reporting dashboards so growth compounds month over month.
Tell me a bit about your brand and current spend — I'll reply personally within 24 hours.
Send a message and it lands straight in my inbox — I usually reply within one business day.